FemFreq’s LEGO & Gender Video Series
LEGO & Gender
In part 1 of my two part LEGO and Gender series, I explore how LEGO went terribly wrong with LEGO Friends and provide a brief history of LEGO’s ridiculous and slightly hilarious attempts to market to girls since the late 70′s.
In part 2, I delve into how LEGO shifted their products from their initial relatively, gender neutral building experience to a more male dominated and male identified one. The LEGO group intentionally did this in three ways: 1. Marketing exclusively to boys, 2. Producing male identified and centered themes and sets and 3. Focusing on stereotypical boys play scenarios with an emphasis on combat.
The strong focus on boys has effectively kicked girls out of the LEGO club house. Keep watching until the end where I provide a few suggestions to LEGO on how to fix their gender segregation problem.
Visit FeministFrequency.com for more info, links and a full transcript
Source: feministfrequency.com
45 Notes/ Hide
-
pocket-ferret reblogged this from femfreq
-
niftyxsara reblogged this from femfreq
-
alex-d-araiza reblogged this from twelvebats
-
botheringtrees reblogged this from femfreq
-
twelvebats reblogged this from femfreq
-
aanitakesatumble reblogged this from femfreq
-
maddierosespink reblogged this from femfreq
-
feministpractices reblogged this from femfreq
-
archfem reblogged this from femfreq
-
comiccharm liked this
-
mephitztophel liked this
-
ladydelirium reblogged this from femfreq
-
makeupandprofanity reblogged this from femfreq
-
gloryandus reblogged this from femfreq
-
loveandchunkybits reblogged this from femfreq
-
printerpress liked this
-
cootedetat reblogged this from femfreq
-
anotherfeminist reblogged this from femfreq
-
downtohuck reblogged this from femfreq
-
housewife-beautyqueen reblogged this from femfreq
-
absurditude liked this
-
darkpixie10 reblogged this from femfreq and added:
This series is awesome. If you haven’t already seen it...suggest you do so.
-
loveandchunkybits liked this
-
fabulusthings liked this
-
consoler-of-the-lonely reblogged this from femfreq
-
radicalbytes reblogged this from femfreq and added:
associate producer...this web video series....also made the...
-
radicalbytes liked this
-
sibiriens liked this
-
sibiriens reblogged this from femfreq
-
coloringlove reblogged this from femfreq
-
anto-oh reblogged this from femfreq
-
brittlikesthings liked this
-
nowherezone11 reblogged this from femfreq
-
anto-oh liked this
-
destroyjenn liked this
-
morerobots liked this
-
ispeaknewsspeak liked this
-
ispeaknewsspeak reblogged this from femfreq
-
girl-corrupted liked this
-
gnen liked this
-
femfreq posted this
