So what happens when something in Heartlake City catches on fire? Since there are no fire or medical services in the LEGO Friends theme I guess they’ll just have to call the boys to put it out? This is the kind of absurd situation that arise when toy companies perpetuate ridiculous gender stereotyping.
This image was created for Feminist Frequency’s “LEGO and Gender” video web series: www.feministfrequency.com/2012/01/lego-gender-part-1-lego…
Here’s the full size graphic of the Heartlake City on Fire image (with box) that I used in my LEGO and Gender Part 1 video. Big, big thanks to Jonathan McIntosh for making it!
Source: Flickr / jonathanmcintosh
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I really encourage everyone to take a look at this series on gender marketing in Legos. Its really eye opening and makes...
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femfreq reblogged this from radicalbytes and added:
Here’s the full size graphic of the...Fire image (with box) that I used
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